Link Building
Linking within the website: We duplicate the main navigation structure by using simple text links at the bottom of the page. This allows search engines to index every page of the site, especially if the main navigation is un-readable to the search engine bots. We also create text links throughout the copy which, if containing specific keywords that connect you to other pages of your website, is very helpful.
Inbound Linking
Web Works creates listings with Google Maps and Yahoo! Local, and submit your site url along with the listings. We customize your listing to include descriptions of your service/product/company, which helps search engines place your site correctly during searches. Google and Yahoo! listings are two of the most important inbound links a website can have, but we also let our customers know that they can register their site with industry specific directories to increase the number and strength of their inbound links.
SEO Whitepaper